WELLS FARGO Essay Example | Topics and Well Written Essays - 250 words

WELLS FARGO - Essay Example It will be important to carry out a situational analysis of the Wells Fargo (2011), as well as the market and specific issues that will be the part of address of the Wells Fargo (2011)’s campaign. The company will create PPR by including different imperative messages that will represent the Wells Fargo (2011)’s positioning strategy in detail in its marketing plan. The publics will include customers, consumers, employees, suppliers, investors, auditors, press, print media, businesses, and financial analysts in the campaign that will do more than only marketing. It is very significant that PR campaign should have a prioritized list of abovementioned publics of the Wells Fargo (2011) It is very important for every PR campaign to influence company’s authorities to accept, trust, and belief, and to spread this quality and values of Wells Fargo (2011), it will be efficient to come up with a list of spokespersons on different issues. This will allow Wells Fargo (2011) to relate effectively with its publics, such as corporate culture, and different services that have been causing hurdles for the company along with expression of objectives and values of the Wells Fargo (2011) that will provide awareness to the publics, and at the same time, ensure alteration of negative exposure into a positive